Privacy policy
We'll always keep your data safe - this is our promise to you. We'll only use your data to process and deliver your order, improve our services, and keep you updated about things that might be of interest.
To make sure you're fully in the loop, our privacy notice tells you about why we use your data and how we use it.
Contact details
hello@thehoundedit.com
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
· Names and contact details
· Addresses
· Purchase or account history
· Payment details
· Website user information (including user journeys and cookie tracking)
· Information relating to compliments or complaints
We collect or use the following information for the operation of customer accounts:
· Names and contact details
· Addresses
· Purchase history
· Account information, including registration details
· Marketing preferences
We collect or use the following information for marketing purposes:
· Names and contact details
· Addresses
· Marketing preferences
· Regions
· Purchase or viewing history
· Website user journey information
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
· Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
· Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
· Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.
· Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
· Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.
· Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
· Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
o To provide a personalised experience to you to build a lasting relationship.
Our lawful bases for collecting or using personal information for the operation of customer accounts are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
o To provide a personalised experience to the customer to build relationships and create a sense of community.
o To enable you to view their own purchasing activity and track orders.
Our lawful bases for collecting or using personal information for marketing purposes are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
o To offer a personalised and tailored experience sharing information that might be relevant to you.
Where we get personal information from
· Directly from you
How long we keep information
This section outlines how long we retain your personal data and the reasons for doing so.
Order Information
We will retain personal data related to your order for as long as necessary to fulfill the purposes for which it was collected, including:
To complete the transaction and deliver your items.
To comply with legal and regulatory obligations (e.g. tax and accounting requirements).
Marketing Data
If you have opted to receive marketing communications, we will retain your contact information (e.g. email address) until you withdraw your consent or unsubscribe from these communications. You can opt out at any time by following the unsubscribe instructions in any email, or by contacting us directly at hello@thehoundedit.com
Your Account Information
If you have created an account on our website, we will retain your account information for as long as the account remains active. You can request that we delete your account at any time, and we will remove your personal information, except where I am required to retain certain data for legal reasons (e.g. tax records).
Your Rights
You have the right to request access to, correction, or deletion of your personal data at any time. Please note that we may need to retain certain information for legal reasons or to complete any transactions you initiated before requesting deletion.
Third-Party Data Retention
As we use Shopify to manage our online store, your personal data may also be retained by Shopify in accordance with their data retention policies. You can review Shopify’s privacy policy here.
Who we share information with
Data processors
Shopify
This data processor does the following activities for us: They provide our e-commerce software solution
Klaviyo
This data processor does the following activities for us: They are our email management software solution
Others we share personal information with
· Shipping providers to ship goods to our customers
Sharing information outside the UK
Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.
For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.
Organisation name: Shopify
Category of recipient: E-commerce software provider
Country the personal information is sent to: Worldwide
How the transfer complies with UK data protection law: The country or sector has a UK data bridge (also known as Adequacy Regulations)
Integration with Meta Platforms (Facebook and Instagram)
Our store integrates with Meta’s platforms, Facebook and Instagram, to provide a seamless shopping experience for anyone using their platforms. When you interact with our shop through these platforms, Meta may collect certain personal information in accordance with its Privacy Policy. Data shared may include your contact details, purchase history, and activity on our shop.
We use this data to enhance your experience and to help facilitate transactions. For more details on how Meta processes your data, please visit their privacy policy. You can manage your data preferences by adjusting your ad settings or cookies.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
Last updated: 13 November 2024