Why we're taking a different approach to Black Friday

As the season begins to hum with the energy of shopping deals and Black Friday countdowns, we’ve taken a step back to reflect on what matters most to us as a small business.

Why we’re sitting this one out

Our purpose is rooted in thoughtful consumption. It's always been about creating long-lasting, timeless Italian Greyhound clothing that better our Italian Greyhounds' experience of wearing practical clothing through design and pure quality, while respecting the planet and supporting other small businesses around us. Black Friday’s fast-paced, high-pressure ethos just doesn’t align with the values we hold dear.

Here’s why:

Purposeful purchasing 
Our carefully curated clothing is designed to last for many seasons in your little one's wardrobe and we believe finding the right practical clothing for them shouldn't be a rushed decision.

Value per wear
Our pricing reflects the craftsmanship, quality of materials, and care that goes into every piece we make so that they stay looking beautiful for many seasons ahead. We want our community to feel confident that they’re getting the best value whenever they shop. Any profit we're making goes into researching and developing our collection further.

The sustainable choice
The frenzy of overproduction and overconsumption that often accompanies Black Friday leaves a heavy footprint. By choosing not to get involved, we’re taking a stand against waste and supporting a slower, more sustainable approach to retail. You can read more about how we do this in our day-to-day in a Journal piece I wrote recently - In the details: How our Italian Greyhound clothing stands the test of time.

So, what are we doing instead?

At this time we’re focusing on what matters most: our community and other small businesses who are doing some pretty cool stuff right now. We'll be:

Highlighting makers and brands we love
Sharing stories about the incredible people and companies behind our collection, and other small businesses we love.

Joining others choosing to #OptOutside this Black Friday
Twigs and I are going to spend quality time together in the outdoors, soaking up the sun (currently) forecasted! If you're joining, we'd love to see what you're getting up to in the outdoors, so do tag us with @thehoundedit

By stepping away, we hope to make room for what really matters: mindful choices, supporting others and the planet, and the joy of buying thoughtfully.

Thank you for being a part of The Hound Edit community and for supporting us since we launched. It means the world to our little business and we're loving the journey of getting to know you and, it seems, ourselves better every day.

Ellie and Twiggy

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